Browse website
  Home
  Book Summary
  Seminars
  Consulting
  Market Research
  Sales Tips
  Auditing System
  Testimonials
 
  Find out more
  Author Bio
  Contact Author
  Buy the Book

Book Summary

AWARD WINNING FINALIST IN
THE INDIE EXCELLENCE BOOK AWARDS

AWARD WINNING FINALIST IN
THE BEST BOOK AWARDS, USA BOOK NEWS

Are you ready to sizzle with a marketing plan tool that is almost too hot to touch? Finally…there is a planning tool that will set fire to your marketing strategies. It is called The Complete Sizzle Satchel: A Get-Real Workbook for Red-Hot Marketeers. By igniting this innovative and comprehensive marketing workbook you will:

• Light up your organizational goals
• Fortify the knowledge of your industry and marketplace
• Spark strategies to reach your dream customers
• Forge unique products and services
• Firebomb your competition
• Torch a creative promotional campaign that sets you apart
• Simmer an advertising budget you can afford
• Set a blaze your sales and distribution tactics
• Validate your launches with a personalized tracking system

Too many times marketers start a promotional campaign without having a clear vision of who they are, what they are offering, and what they want to accomplish. That is just time and money going up in smoke. It is essential to have an understanding of your organization’s marketing goals and objectives and then plan, plan, plan the strategies that will guide you to success.

The Complete Sizzle Satchel:

A Get-Real Workbook for Red-Hot Marketeers will guide you through an in-depth study of your organization and industry, resulting in a personalized marketing plan you can follow as you head down the path to success.

No Marketing Experience Needed

The Complete Sizzle Satchel takes you on a crusade to conquerthe marketing challenges every organization faces. You will beguided through each step with easy to understand formulas, conceptsand case studies that will help you complete the personalizedworksheets. Never before has there been a more results-driven, cost-effective marketing plan tool that fits the smallest of budgets.

How do I use the workbook?

The Complete Sizzle Satchel workbook is divided into marketing four phases. The first phase, Culling Your Firepower shows you how to research and analyze each segment of your organization and industry. You will take a hard look at where the industry is headed, who your target customers are, what challenges your competition presents and what improvements you need to make in your products and services.

Simmering Your Plan is the second phase where you will set goals and objectives. In this phase, not only will you set a direction, you will also learn tips on how to motivate team members to follow through.

The third phase is Turning Up the Heat which lays out the strategies you will need to develop for your customers, your competition, your products and services, your advertising budget, your promotional campaigns and your sales and distribution tactics.

Lastly, Gauging the Temperature is the fourth phase. In this section, you will develop a system to track the results of each area of your marketing plan. By knowing what results have been realized, you can adjust your plan to improve those areas that may need some fine-tuning.

True Marketeers Know They Need To PLAN Their Strategies

The Complete Sizzle Satchel: A Get-Real Workbook for Red-Hot Marketeers is the only marketing tool available that provides you with a personalized marketing plan upon completion. It is all done through an easy step-by-step process that gives you insight into your organization's purpose every step of the way. No marketeer should be without this comprehensive marketing tool.

Buy the Book here

"I'm proud to endorse Carolyn Gorsuch's step-by-step commonsense guidelines in helping you realize the value of marketing your business, yourself,
your cause."
Gerry Frank, Journalist/Author

"Your talk at our last Chamber Business Women's meeting was so informative. One of the best we've had in a very
long time!"
Carol Pavelek, CBW Chai
 

 
Links   |  Testimonials   |   Author Bio   |   Contact Author   |   Buy the Book
©2006 Carolyn Gorsuch, Salem, Oregon. All rights reserved.